Taking a photo, expecially with a high resolution digital camera, may seem an easy action, but to tackle and to develop a precise subject during a day is more complicated. The 24th of September 2006 the “First Digital Photo Marathon” was carried out, laid on by FNAC in Turin. I participated with a lot of enthusiasm, finding the theme “Feeling the city: taste, light and movement” very interesting. I was made curious by the challenge of finding a picture that would contain and represent all the three elements at best: Taste, Light and Movement. The city of Turin offers a lot of cue in that way obviously, but it is always difficult to choose the convincing one. The occasion happened after a filling breakfast at “Bicerin” - one of the historical café in the city centre. When I went out I noticed the very famous pastille neon writing, so “ghiotte fluorescenze” was born. It’s like a curious look toward the outside, the urban site, thought what makes it so pleasant, with its unique flavour, the pastry, the dehors, the cafe, at the end the eyes posed themselves on the curved lines of the lighted neon whose pale pink light refers to other famous flavours of Turin. The jury picked this photo out of 1000 entries for an exhibition with other 30 best pictures at the FNAC forum from the Nov 22nd to Dec 5th, 2006. Being selected as one of the 10 most representative photos the Turin exhibition, it was then on show at Sestriere, Casa Olimpia from Dec 8th to Feb 10th, 2007.